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Berkowitz, Alice O.: Advertising to Fulfill the Marketing Plan, Part I. Audecibel, Vol. XL, No. 3, Pages 7-11, Summer, 1991. |
Berkowitz, Alice O.: Advertising to Fulfill the Marketing Plan, Part II. Audecibel, Vol. XL, No. 4, Pages 16-17, 20-22, Fall 1991. |
Berkowitz, Alice O.: Target Marketing: Marketing Versus
Sales and the Importance of Setting Goals. Hearing Instruments, Vol. 42, No.
10, Page 34, 1991. |
Berkowitz, Alice O.: Target Marketing: Determining your Competitive Advantage. Hearing Instruments, Vol. 42, No. 12, Page 31, 1991. |
Berkowitz, Alice O.: Target Marketing: Techniques to Determine Your Competitive Advantage. Hearing Instruments, Vol. 43, No. 1, Page 24, 1992. |
Berkowitz, Alice O.: For Success In Marketing You've Got To Have A Plan. The Hearing Journal, Vol. 48, No. 9, 1995. |
Berkowitz, Alice O.: Exercise and Healthcare. The Alliance Report, Vol. 3, No. 4, Pages 4,6,12-13,16, 1998. |
Berkowitz, Alice O.: The Relationship Between Self-Assessment of Hearing and Selected Audiometric Measures in a Geriatric Population. Doctoral Dissertation, New York University, 1970. |
Berkowitz, Alice O.: The Relationship Between Self-Assessment of Hearing and Selected Audiometric Measures in a Geriatric Population. Dissertation Abstracts, University Microfilms, Page 2532-A, 1970. |
Berkowitz, Alice O. and Hochberg, Irving: Self-Assessment of Hearing Handicap in the Aged. Arch Otolaryng, Vol. 93, Pages 25-28, January 1971. |
Berkowitz, Alice O. and Hochberg, Irving: Self-assessment of Hearing Handicap. Modern Medicine, Page 128, May 17, 1971. |
Berkowitz, Alice O. and Hochberg, Irving: Self-Assessment of Hearing Handicap in the Aged. Geriatrics Digest, Vol. 8, No. 11, Page 9, November 1971. |
Berkowitz, Alice O. and Hochberg, Irving: Self-assessment of Hearing by Elderly Patients. Geriatrics, Pages 177, 179, April, 1972. |
Berkowitz, Alice O.: Audiological Rehabilitation of the Geriatric Patient. Hearing Aid Journal, Vol. 28, No. 8, Pages 8, 30, 32-34, June, 1975. |
Berkowitz, Alice O. and Hochberg, Irving: Self-Assessment of Hearing Handicap in the Aged. In Maurer, James (Ed.): Hearing and Aging, New York, Grune and Stratton, 1979. |
Berkowitz, Alice O. and Karp, Adrienne: Fitting the Visually Impaired Hearing Aid Wearer. The Hearing Journal, Vol. 39, No.7, Pages 15-17, July, 1986. |
Berkowitz, Alice O.: The Dual-Receiver Concept: Benefits and Applications. The Hearing Journal, Vol. 40, No.7, Pages 19-22, July, 1987. |
Berkowitz, Alice O.: Making the Most of Your Time. Hearing Instruments, Vol. 38., No. 10, Pages 12, 67, 1987. |
Berkowitz, Alice O. and Jelonek, Susan: Business Strategies: Preparing for the "Digital Age". The Hearing Journal, Vol. 42, No.1, Pages 22-23, 26-27, January, 1989. |
Berkowitz, Alice O.: Marketing a new concept: Acoustic Resonance Imaging (ARI). Hearing Instruments , Vol. 42, No. 7, Page 9, 1991. |
Berkowitz, Alice O.: Target Marketing: How do you "Keep in Touch"? Hearing Instruments, Vol. 43, No. 3, Page 41, 1992. |
Berkowitz, Alice O.: Target Marketing: The Allure of Cross Marketing. Hearing Instruments, Vol. 43, No. 6, Page 24, 1992. |
Berkowitz, Alice O.: "Advertising to Fulfill the Marketing Plan." In Staab, Wayne (Ed), Applied Hearing Instrument Marketing (First Edition), Livonia, MI, National Institute for Hearing Instrument Studies, Pages 165-185, 1992. |
Berkowitz, Alice O.: Creating Light in the Programmable Tunnel. Hearing Instruments, Vol. 43, No. 8, Pages 14, 16-17, 1992. |
Berkowitz, Alice O.: Target Marketing: How To Involve Your Staff in the Marketing Plan. Hearing Instruments, Vol. 43, No. 12, Page 24, 1992. |
Berkowitz, Alice O.: Piloting the Managed Care Highway. The Hearing Review, Vol. 3, No. 5, 1996. |
Berkowitz, Alice O.: Customer Satisfaction / Outcomes Measurement. In 1997 Managed Care Tool Box. The Alliance for Healthcare Strategy and Marketing, Pages 5-7, 1997. |
Berkowitz, Alice O.: U.S. Managed Care Penetration. The Hearing Review, Vol. 5, No. 10, Pages 30,32, 1998. |