|
We show you how
to practice what we preach. |
Development of a
personalized marketing plan / market audit
Determination of competitive advantage
Innovative market research
Imaginative managed care strategies
Guidance in implementing the marketing plan
Creation of unique marketing projects
Personal conferences
Access to a Speakers bureau offering contemporary topics for Seminars, Conventions
and regional meetings |
The marketing and
business plans we prepare are the backbone of the professional practice. They shape and
support the business entity; they lay out the strategies and actions which allow the
program to capitalize on competitive opportunities and can anticipate and guide the way
through competitive crises and over financial hurdles. Our clients include large
metropolitan hospitals, health care product manufacturers, physicians, dentists and allied
health care professionals. |
Some examples of past
projects are the market research of a specific region to determine the viability of a
Medical Practice in this locale. This was for the planning department of a large
metropolitan hospital and included the identification of market segments and select target
markets; analysis of competitors in terms of their services, products, price strategies,
affiliations, and promotional efforts; assessment of the strengths, weaknesses,
opportunities and threats in establishing this new Program. Other business management
projects included the preparation of strategic plans to target physician referrals. This
involved planning a brochure and test marketing techniques to reach the target market. |
We have also performed
market research for publicly held companies to substantiate advertising claims regarding
FTC and FDA violations; prepared strategies for healthcare industry associations regarding
consumer products and services; and worked with agencies to introduce new health care
products. |
This brief description
gives you a thumbnail account of the type of services we provide to the health care
community. We can also arrange for financial and operational management and advertising
programs. |
|